{"title":"Collection \u003e Dreamstretch Swaddles","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eIntroducing the Swaddle Up™ in DreamStretch™ Viscose from Bamboo. A buttery-soft take on our signature arms-up swaddle, designed for comfort, gentle stretch, and durability. Naturally moisture-wicking and OEKO-TEX® Standard 100 certified, it's gentle on sensitive or eczema-prone newborn skin and stays soft through endless cuddles and washes.\u003c\/p\u003e","products":[{"product_id":"swaddle-up-viscose-from-bamboo-1-0-tog-mist-blue-boats","title":"Swaddle Up™ 1.0 TOG Viscose from Bamboo Mist Blue Boats","description":"\u003cp\u003eThe Swaddle Up™ is an easy-to-use zip-up swaddle, designed to support a natural arms-up sleep position for gentle self-soothing and longer sleep.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSwaddle with confidence:\u003c\/strong\u003e A consistent, secure fit in seconds, for every nap and nighttime.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSelf-soothing made easy:\u003c\/strong\u003e Natural arms-up position allows for easy hand-to-face self-soothing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA familiar hug:\u003c\/strong\u003e Mimics a calming, womb-like feeling with a secure snug fit, and stretch to calm the startle reflex.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStress-free sleep:\u003c\/strong\u003e A simple two-way zip for easy and quiet nappy changes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHip-healthy freedom:\u003c\/strong\u003e Spacious around the hips and legs allows for healthy hip development.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltimate peace of mind:\u003c\/strong\u003e Achieve safer sleep with no loose layers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe DreamStretch™ difference:\u003c\/strong\u003e Innovative signature fabric engineered with premium yarn and a 4-way superior stretch for breathability, durability and super soft comfort.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Love To Dream","offers":[{"title":"Newborn (5-8.5lbs)","offer_id":45845549023429,"sku":"L10 09 350 MST NB","price":23.99,"currency_code":"GBP","in_stock":true},{"title":"Small (8-13lbs)","offer_id":45845549056197,"sku":"L10 09 350 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self-soothing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA familiar hug:\u003c\/strong\u003e Mimics a calming, womb-like feeling with a secure snug fit, and stretch to calm the startle reflex.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStress-free sleep:\u003c\/strong\u003e A simple two-way zip for easy and quiet nappy changes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHip-healthy freedom:\u003c\/strong\u003e Spacious around the hips and legs allows for healthy hip development.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltimate peace of mind:\u003c\/strong\u003e Achieve safer sleep with no loose layers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe DreamStretch™ difference:\u003c\/strong\u003e Innovative signature fabric engineered with premium yarn and a 4-way superior stretch for breathability, durability and super soft comfort.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Love To Dream","offers":[{"title":"Newborn (5-8.5lbs)","offer_id":45845550596293,"sku":"L10 09 352 CRM NB","price":23.99,"currency_code":"GBP","in_stock":true},{"title":"Small (8-13lbs)","offer_id":45845550629061,"sku":"L10 09 352 CRM S","price":23.99,"currency_code":"GBP","in_stock":true},{"title":"Medium (13-19lbs)","offer_id":45845550661829,"sku":"L10 09 352 CRM M","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/7726\/9957\/files\/kq6fnumz1tyxx5covjzi.jpg?v=1776787775"},{"product_id":"swaddle-up-viscose-from-bamboo-1-0-tog-blush-cherries","title":"Swaddle Up™ 1.0 TOG Viscose from Bamboo Blush Cherries","description":"\u003cp\u003eThe Swaddle Up™ is an easy-to-use zip-up swaddle, designed to support a natural arms-up sleep position for gentle self-soothing and longer sleep.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSwaddle with confidence:\u003c\/strong\u003e A consistent, secure fit in seconds, for every nap and nighttime.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSelf-soothing made easy:\u003c\/strong\u003e Natural arms-up position allows for easy hand-to-face self-soothing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eA familiar hug:\u003c\/strong\u003e Mimics a calming, womb-like feeling with a secure snug fit, and stretch to calm the startle reflex.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStress-free sleep:\u003c\/strong\u003e A simple two-way zip for easy and quiet nappy changes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHip-healthy freedom:\u003c\/strong\u003e Spacious around the hips and legs allows for healthy hip development.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltimate peace of mind:\u003c\/strong\u003e Achieve safer sleep with no loose layers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe DreamStretch™ difference:\u003c\/strong\u003e Innovative signature fabric engineered with premium yarn and a 4-way superior stretch for breathability, durability and super soft comfort.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Love To Dream","offers":[{"title":"Newborn (5-8.5lbs)","offer_id":45849186959557,"sku":"L10 09 351 BLS NB","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Small (8-13lbs)","offer_id":45849186992325,"sku":"L10 09 351 BLS S","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"Medium (13-19lbs)","offer_id":45849187025093,"sku":"L10 09 351 BLS M","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/7726\/9957\/files\/pcuxo1jocfmkwvngnkuv.jpg?v=1776787775"},{"product_id":"swaddle-up-starter-bundle-1-0-tog-oatmeal-blush-cherries-powder-pink-twinkle","title":"Swaddle Up Starter Bundle | 1.0 TOG | Oatmeal | Blush Cherries | Powder Pink Twinkle","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eThis bundle includes 1 x \u003cspan data-sheets-root=\"1\"\u003eSwaddle Up™ 1.0 TOG Cotton Oatmeal, 1 x Swaddle Up™ 1.0 TOG Viscose from Bamboo Blush Cherries and 1 x Swaddle Up™ 1.0 TOG Cotton Powder Pink Twinkle\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnique patented wings allow natural ARMS UP position\u003c\/li\u003e\n\u003cli\u003eARMS UP allows true SELF-SOOTHING = more sleep\u003c\/li\u003e\n\u003cli\u003eSwaddle in seconds with no breakouts\u003c\/li\u003e\n\u003cli\u003eTwin zipper for easy nappy changes\u003c\/li\u003e\n\u003cli\u003eNo loose layers to kick off during sleep\u003c\/li\u003e\n\u003cli\u003eAcknowledged as a hip-healthy product by the International Hip Dysplasia Institute; design allows the recommended flexion for hips \u0026amp; legs\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe 1.0 TOG Material is ideal for room temperatures between 20°C \u0026amp; 24°C\u003c\/li\u003e\n\u003cli\u003ePairs perfectly with our Love to Dream™ layers for sleep and play\u003c\/li\u003e\n\u003cli\u003eAll our garments are quality and performance tested\u003c\/li\u003e\n\u003cli\u003eEasy care: machine washable \u0026amp; tumble dryer friendly\u003c\/li\u003e\n\u003cli\u003eAvailable in 3 sizes: Newborn, Small \u0026amp; Medium. (Note: the oatmeal print is also available in a Tiny size)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFabric content 1.0 TOG cotton: \u003cspan\u003e93% Cotton 7% Elastane\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFabric content 1.0 TOG Viscose from Bamboo: 95% Viscose (From Bamboo) 5% Elastane\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Love To Dream","offers":[{"title":"Newborn (5-8.5lbs)","offer_id":46052589437125,"sku":null,"price":73.0,"currency_code":"GBP","in_stock":true},{"title":"Small (8-13lbs)","offer_id":46052589469893,"sku":null,"price":73.0,"currency_code":"GBP","in_stock":true},{"title":"Medium (13-19lbs)","offer_id":46052589502661,"sku":null,"price":73.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/7726\/9957\/files\/UK_Swaddle_Up_Starter_Bundle_1.5_TOG_Olive_Twigs_2_Oatmeal_Twigs_2.png?v=1775627763"},{"product_id":"swaddle-up-starter-bundle-1-0-tog-oatmeal-blue-boats-powder-blue-twinkle","title":"Swaddle Up Starter Bundle | 1.0 TOG | Oatmeal | Blue Boats | Powder Blue Twinkle","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eThis bundle includes 1 x \u003cspan data-sheets-root=\"1\"\u003eSwaddle Up™ 1.0 TOG Cotton Oatmeal, 1 x Swaddle Up™ 1.0 TOG Viscose from Bamboo Mist Blue Boats and 1 x Swaddle Up™ 1.0 TOG Cotton Powder Blue Twinkle\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUnique patented wings allow natural ARMS UP position\u003c\/li\u003e\n\u003cli\u003eARMS UP allows true SELF-SOOTHING = more sleep\u003c\/li\u003e\n\u003cli\u003eSwaddle in seconds with no breakouts\u003c\/li\u003e\n\u003cli\u003eTwin zipper for easy nappy changes\u003c\/li\u003e\n\u003cli\u003eNo loose layers to kick off during sleep\u003c\/li\u003e\n\u003cli\u003eAcknowledged as a hip-healthy product by the International Hip Dysplasia Institute; design allows the recommended flexion for hips \u0026amp; legs\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThe 1.0 TOG Material is ideal for room temperatures between 20°C \u0026amp; 24°C\u003c\/li\u003e\n\u003cli\u003ePairs perfectly with our Love to Dream™ layers for sleep and play\u003c\/li\u003e\n\u003cli\u003eAll our garments are quality and performance tested\u003c\/li\u003e\n\u003cli\u003eEasy care: machine washable \u0026amp; tumble dryer friendly\u003c\/li\u003e\n\u003cli\u003eAvailable in 3 sizes: Newborn, Small \u0026amp; Medium. (Note: the oatmeal print is also available in a Tiny size)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFabric content 1.0 TOG cotton: \u003cspan\u003e93% Cotton 7% Elastane\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFabric content 1.0 TOG Viscose from Bamboo: 95% Viscose (From Bamboo) 5% Elastane\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Love To Dream","offers":[{"title":"Newborn (5-8.5lbs)","offer_id":46052642259141,"sku":null,"price":73.0,"currency_code":"GBP","in_stock":true},{"title":"Small (8-13lbs)","offer_id":46052642291909,"sku":null,"price":73.0,"currency_code":"GBP","in_stock":true},{"title":"Medium (13-19lbs)","offer_id":46052642324677,"sku":null,"price":73.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/7726\/9957\/files\/UK_Swaddle_Up_Starter_Bundle_1.0_TOG_Oatmeal_Blush_Cherries_Powder_Pink_Twinkle.png?v=1775628070"},{"product_id":"swaddle-up-starter-bundle-1-0-tog-bamboo-blush-cherries-2-cream-lemons","title":"Swaddle Up Starter Bundle | 1.0 TOG | Bamboo | Blush Cherries 2 | Cream Lemons","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Swaddle Up™ Starter Bundle gives you everything you need to get started — one to wear, one in the wash, and one spare. Includes 3 x Swaddle Up™ 1.0 TOG Viscose from Bamboo — 2 in Blush Cherries and 1 in Cream Lemons, designed to support a natural arms-up sleep position for gentle self-soothing and longer sleep.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSwaddle with confidence:\u003c\/strong\u003e A consistent, secure fit in seconds, for every nap and nighttime.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSelf-soothing made easy:\u003c\/strong\u003e Natural arms-up position allows for easy hand-to-face self-soothing.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eA familiar hug:\u003c\/strong\u003e Mimics a calming, womb-like feeling with a secure snug fit, and stretch to calm the startle reflex.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eStress-free sleep:\u003c\/strong\u003e A simple two-way zip for easy and quiet nappy changes.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eHip-healthy freedom:\u003c\/strong\u003e Spacious around the hips and legs allows for healthy hip development. Acknowledged as a hip-healthy product by the International Hip Dysplasia Institute.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eUltimate peace of mind:\u003c\/strong\u003e Achieve safer sleep with no loose layers.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eJust-right warmth:\u003c\/strong\u003e A breathable 1.0 TOG fabric, ideal for room temperatures between 20°C–24°C.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eThe DreamStretch™ difference:\u003c\/strong\u003e Innovative signature fabric engineered with premium yarn and a 4-way superior stretch for breathability, durability and super soft comfort.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eFabric content:\u003c\/strong\u003e 95% Viscose from Bamboo, 5% Elastane.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Love To Dream","offers":[{"title":"Newborn (5-8.5lbs)","offer_id":46259134988485,"sku":null,"price":76.0,"currency_code":"GBP","in_stock":true},{"title":"Small (8-13lbs)","offer_id":46259135021253,"sku":null,"price":76.0,"currency_code":"GBP","in_stock":true},{"title":"Medium (13-19lbs","offer_id":46259135054021,"sku":null,"price":76.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/7726\/9957\/files\/SleepBagBundle1.0_1.5TOG_PinkTwinkle_WhiteDreamer_OatmealTwigs_4.png?v=1779408717"},{"product_id":"swaddle-up-starter-bundle-1-0-tog-bamboo-blue-boats-2-cream-lemons","title":"Swaddle Up Starter Bundle | 1.0 TOG | Bamboo | Blue Boats 2 | Cream Lemons","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Swaddle Up™ Starter Bundle gives you everything you need to get started — one to wear, one in the wash, and one spare. Includes 3 x Swaddle Up™ 1.0 TOG Viscose from Bamboo — 2 in Mist Blue Boats and 1 in Cream Lemons, designed to support a natural arms-up sleep position for gentle self-soothing and longer sleep.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSwaddle with confidence:\u003c\/strong\u003e A consistent, secure fit in seconds, for every nap and nighttime.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eSelf-soothing made easy:\u003c\/strong\u003e Natural arms-up position allows for easy hand-to-face self-soothing.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eA familiar hug:\u003c\/strong\u003e Mimics a calming, womb-like feeling with a secure snug fit, and stretch to calm the startle reflex.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eStress-free sleep:\u003c\/strong\u003e A simple two-way zip for easy and quiet nappy changes.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eHip-healthy freedom:\u003c\/strong\u003e Spacious around the hips and legs allows for healthy hip development. Acknowledged as a hip-healthy product by the International Hip Dysplasia Institute.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eUltimate peace of mind:\u003c\/strong\u003e Achieve safer sleep with no loose layers.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eJust-right warmth:\u003c\/strong\u003e A breathable 1.0 TOG fabric, ideal for room temperatures between 20°C–24°C.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eThe DreamStretch™ difference:\u003c\/strong\u003e Innovative signature fabric engineered with premium yarn and a 4-way superior stretch for breathability, durability and super soft comfort.\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eFabric content:\u003c\/strong\u003e 95% Viscose from Bamboo, 5% Elastane.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Love To Dream","offers":[{"title":"Newborn (5-8.5lbs)","offer_id":46259144818885,"sku":null,"price":71.97,"currency_code":"GBP","in_stock":true},{"title":"Small (8-13lbs)","offer_id":46259144851653,"sku":null,"price":71.97,"currency_code":"GBP","in_stock":true},{"title":"Medium (13-19lbs","offer_id":46259144884421,"sku":null,"price":71.97,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/7726\/9957\/files\/Sleep_Bag_Bundle_1.0_1.5_TOG_Pink_Twinkle_White_Dreamer_Oatmeal_Twigs_10.png?v=1779409037"},{"product_id":"newborn-essentials-bundle-swaddle-up-1-0-tog-romper-bodysuit-bib-towel-burp","title":"Newborn Essentials Bundle | Swaddle Up 1.0 TOG | Romper | Bodysuit | Bib | Towel | Burp","description":"\u003cp\u003eThe perfect gift for a new or expecting parent - 1 x Swaddle Up™ 1.0 TOG Organic Cotton Buff Lunar, 1 x Romper Viscose from Bamboo Deep Olive, 1 x Bodysuit Sleeveless Viscose from Bamboo Cream Lemons, 1 x Bib 2 Pack Muslin White Mini Cloud Bunnies, 1 x Hooded Towel Muslin Tan Houndstooth and 1 x Burp Cloth 2 Pack Muslin White Cloud Bunnies\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Swaddle Up™ allows for a natural ARMS UP position for self soothing.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSwaddle in seconds with no breakouts\u003c\/li\u003e\n\u003cli\u003eTwin zipper for easy nappy changes\u003c\/li\u003e\n\u003cli\u003eNo loose layers to kick off during sleep\u003c\/li\u003e\n\u003cli\u003eAcknowledged as a hip-healthy product by the International Hip Dysplasia Institute; 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