With You Every Step: Love to Dream™ and Tommy's

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community partnership
Every pregnancy is its own story. Some begin with a squeal at the very first test. Some arrive after loss, carrying hope and nerves in the same breath. Wherever your story starts, the right information, from people you trust, can make each step feel a little lighter.
Love To Dream
4 min read |
10 November, 2026

That's why we're so proud to stand alongside Tommy's, the pregnancy and baby charity. Tommy's funds research into the causes of miscarriage, stillbirth and premature birth, and shares research-based information and support with every family, before and throughout every pregnancy.

This month, Tommy's launched its new campaign, With you every step of the way. At its heart is a simple promise: trusted, evidence-based advice on planning a pregnancy, pregnancy itself and birth, there whenever you need it. Whether it's a quick question at lunchtime or a worry that keeps you up at 3am, you don't have to look for answers alone. We're so glad to be walking alongside them.

Why Trusted Pregnancy Information Matters

Earlier this year, Tommy's asked more than 8,400 people about their experience of finding pregnancy information. Their answers, shared in the report The Pregnancy Information Gap, show just how many parents-to-be are still looking for answers, and how much it matters that they find them.

What parents-to-be told Tommy's

43%

felt they hadn't received enough information to keep themselves and their baby safe, or weren't sure.

74%

said early pregnancy was when they needed information most.

38%

weren't confident they could recognise a symptom that needs urgent medical advice.

52%

said worrying about wasting a healthcare professional's time could stop them getting symptoms checked.

Source: Tommy's, The Pregnancy Information Gap (2026), 8,400+ respondents.

Reassuringly, people said they trust their midwife, GP, the NHS and Tommy's far more than social media or online forums. But not everyone finds it equally easy to ask for help. Black and Black Mixed-Heritage respondents were significantly more likely to say language or cultural barriers had held them back from seeking advice. That's why Tommy's now offers dedicated support for Black and Black Mixed-Heritage women, in partnership with Five X More.

WITH YOU FOR EVERY STEP

From early questions to trusted answers

Find support at tommys.org

If something doesn't feel right, please get it checked.

You are never wasting anyone's time. Your midwife or maternity unit is there for you, day or night, and tommys.org has trusted, non-judgemental information and support whenever you need it.

Our Rainbow Collection, Made With Love

A rainbow baby is a baby born after a pregnancy or baby loss, a little burst of light after the storm. Our Rainbow Collection was made for these little dreamers, and for the families who waited, hoped and loved them into the world. Each piece is soft white cotton scattered with gentle rainbows, made for those first precious nights at home and every night after.

£2 from every Rainbow Collection piece goes to Tommy's

Helping fund research and support so more families get the information and care they deserve.

The collection grows with your little one, across our two most-loved stages.

Stage 1 · Swaddle Up™

Newborn to rolling. In the womb, babies sleep with their hands up by their face. The Swaddle Up™ lets them keep doing just that, so they can self-soothe the way that comes naturally. A two-way zip makes middle-of-the-night nappy changes quieter, and with no loose layers, it's safer sleep made simple.
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Stage 2 · Swaddle Up™ 2-in-1 Transition Bag

Ready to roll. Rolling changes everything. Zip-off wings let you move on from swaddling one arm at a time, so bedtime still feels familiar. Once both wings are off, it becomes a cosy sleeveless sleeping bag for the months ahead.
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Pick the right TOG for your baby's room

1.0 TOG
2.5 TOG
Fabric

What the piece is made from.

Cotton
Quilted cotton
Room temperature

The range this TOG is made for.

20 to 24°C
16 to 20°C

How You Can Be Part of It

  • Shop the Rainbow Collection. £2 from every piece supports Tommy's work with families across the UK.
  • Share the love. Repost Tommy's With you every step of the way content on Instagram, Facebook and LinkedIn (@tommys) or TikTok (@tommyscharity).
  • Sign up with Tommy's. Their newsletters and pregnancy tools bring trusted, friendly advice to your inbox, week by week.
  • Pass it on. Know someone who's expecting, or hoping to be? A gentle nudge towards tommys.org could make all the difference.

Every family's journey looks different, and every one deserves to feel supported. We hope this partnership helps more parents-to-be feel informed, confident and cared for, from the very first scan to the very first night, and all the dreams that follow.

Every dream starts with a little love.

Love to Dream™ × Tommy's
Visit Tommy's