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Showing 1 - 36 of 88 results
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1.0 TOG | 20-24˚C
1.5 TOG | 18-22˚C
Swaddle Up™ Starter Bundle
Powder Pink & Olive
•Cotton & Cotton Fleece
RRP
£60.98
£53.00
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New
New
New
New
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Save £14.97
1.0 TOG | 20-24˚C
Swaddle Up Starter Bundle
Mix & Match
•Viscose from Bamboo
RRP
£89.97
£75.00
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New
New
New
New
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1.0 TOG | 20-24˚C
1.5 TOG | 18-22˚C
Swaddle Up™ Starter Bundle
Mist Blue & Olive
•Viscose from Bamboo & Cotton Fleece
RRP
£62.98
£55.00
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New
New
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1.0 TOG | 20-24˚C
Swaddle Up Starter Bundle
White, Olive & Powder Pink
•Cotton
RRP
£85.97
£75.00
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New
New
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1.5 TOG | 18-22˚C
Swaddle Up 2 Piece Bundle
Mix & Match
•Cotton Fleece
RRP
£65.98
£56.00
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New
Save £13.97
“Simply the best thing I ever bought.”
“Simply the best thing I ever bought.”
“Simply the best thing I ever bought.”
Save £7.98
1.0 TOG | 20-24˚C
1.5 TOG | 18-22˚C
Swaddle Up™ Starter Bundle
White & Olive
•Cotton & Cotton Fleece
RRP
£62.98
£55.00
Save £7.98
Save £13.97
1.0 TOG | 20-24˚C
Swaddle Up Starter Bundle
Blush & Cream
•Viscose from Bamboo
RRP
£89.97
£76.00
Save £13.97
Exclusive
Save £7.98
1.0 TOG | 20-24˚C
1.5 TOG | 18-22˚C
Swaddle Up™ Starter Bundle
Olive
•Cotton & Cotton Fleece
RRP
£60.98
£53.00
Save £7.98
Exclusive
Showing 1 - 36 of 88 results
Swaddle Up™ FAQs
What makes the Arms Up™ design different, and is it right for my baby?
The Swaddle Up™ Arms Up™ design lets your baby sleep in the position they naturally prefer. With hands near their face, they can self-soothe by sucking on their fingers. Traditional swaddles pin arms down, which can frustrate babies who rely on hand-sucking to settle. The Arms Up™ design is ideal for newborns from birth, and particularly helpful for babies with a strong startle reflex.
When should I choose a self-soothing?
Self-soothing is when a baby settles themselves to sleep, most commonly by sucking on their hands or gently touching their face. The Swaddle Up™ is specifically designed to keep babies' hands accessible so this natural behaviour can happen freely. When babies can self-soothe, they resettle more easily between sleep cycles, meaning less waking and more sleep for everyone.
What makes the Arms Up™ design different, and is it right for my baby?
Babies naturally want to sleep with their arms raised: it's the position they held in the womb. The Swaddle Up™ supports this Arms Up™ posture, which calms the startle reflex, allows for hand-sucking self-soothing, and promotes longer, more settled sleep. Unlike traditional swaddles that work against your baby's instincts, Swaddle Up™ works with them. Choose your TOG based on room temperature to complete the setup.
When should I choose a a TOG?
TOG tells you how warm a swaddle or sleep garment will keep your newborn: the higher the number, the warmer. For rooms above 24°C, choose 0.2 TOG. For 21–24°C, use 1.0 TOG. For cooler nights around 18–21°C, go with 2.5 TOG. Dress your newborn in a short-sleeve vest underneath in warm weather, and a long-sleeve bodysuit in cooler months.
What size Swaddle Up™ should I buy?
For best fit result please select your Swaddle Up™ sizing according to your child's weight not their age.The Swaddle Up™ range is available in four sizes: Newborn (Suitable for 5-8.5lbs), Small (Suitable for 8-13lbs), Medium (Suitable for 13-19lbs) & Large (Suitable for 19-25lbs).
How many Swaddle Up™ swaddles do I need?
We recommend that you purchase at least two Swaddle Up™ swaddles in the appropriate size. If you own two, then one can be in the wash while your baby is wearing the other one. It might even be helpful to consider having a third on hand to use in case of emergencies
Our global award-winning Swaddle Up™ for swaddling newborns
Love to Dream™ Swaddle Up, the award-winning baby swaddle that keeps your little one’s arms in a more natural upward position, with a hip-healthy design and helps prevent night-time waking from your baby’s natural startle reflex. The unique ARMS UP design of SWADDLE UP™ replicates your baby's behaviour in the womb, allowing the natural ARMS UP position & allows them to place their hands to the mouth for true SELF-SOOTHING. Made from soft, cozy cotton, our baby swaddle is available in different temperature ratings that ensure comfort for your baby all year round. Stage 1 is recommended for ages 0-3 months, however age is only a guidance. Product suitability will depend on a baby's physiology and development. The care-giver must determine what is suitable.
Why Choose Our Newborn Swaddle
Swaddling is a gentle, proven way to help your baby feel safe, settled, and ready for sleep. By mimicking the familiar feeling of the womb, a newborn swaddle offers soothing comfort that can promote deeper, more restful sleep from day one.
Our signature arms up swaddle design allows your baby to sleep in a natural position with their arms by their face so they can self-soothe while still feeling secure. Eliminating the need for extra layers or long fabric wraps, our Swaddle Up™ offers an easy-to-use solution that is ideal for following Safe Sleep Guidelines. Made from premium breathable fabrics that can help regulate your baby's temperature, our swaddles for newborns are also gentle on delicate skin making them the perfect sleep solution all year round.
Comfort, Safety & Ease – All in One Baby Swaddle
Our baby swaddles are designed to do more than just wrap - they support your baby’s natural sleep rhythms and developmental needs. The unique arms up design allows for natural movement while helping reduce (not eliminate) the startle reflex, so your baby stays calm and settled for longer stretches, safely.
Each infant swaddle is made from breathable fabrics that help regulate temperature, with a range of TOG options for every season. From lightweight summer layers to snug winter warmth, you can swaddle with confidence all year round.
Features like a two-way zipper make nighttime changes a breeze, while the hip-healthy shape supports safe development from day one. Best of all, swaddling becomes a consistent part of your baby’s sleep routine, helping build strong sleep cues that support long-term sleep habits.
Whether you're preparing for your first night home or trying to establish a calming bedtime ritual, our swaddles for newborns are here to make every moment easier.
Shop the Right Swaddle for Your Newborn
When dressing your baby for sleep, always follow a tog and layering guide that is suitable for your sleep environment. For less confusion and more cozy cuddles, our winter newborn swaddles are a warm, soft and snug solution for a perfect nap or nighttime sleep. Or if you’re in a warmer climate and wondering how to dress your baby in the heat – our summer swaddles are lightweight and breathable, ideal for taking the stress out of sleep time.
If your baby is starting to show signs of rolling, fear not! Your routine doesn't need to be affected and choosing a transitional swaddle that allows your baby to gently and gradually move from arms-up to arms-out sleep, whilst still feeling that snug secure swaddle feeling, is the ticket to bedtime bliss.