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Award-Winning Designs
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33,000 5-Star Reviews
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Loved By Millions
More For Less
Thoughtfully bundled favourites for less. Keep little ones warm all winter long.
£10 off all Merino
Premium Australian merino. Softer sleep. Limited quantities.
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Get ready for changing seasons
Our 1.5 TOG styles are perfect for when the temperature starts to rise. Ideal for changing seasons and in-between temperatures.
50% Off Cot & Bassinet Sheets
Soft, breathable essentials designed to keep little ones comfortable — perfect for everyday sleep.
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Bundle & Save
2.5 TOG | 16-20˚CTransitioning 2 Piece Bundle
Choose your colours •Quilted CottonTransitioning 2 Piece Bundle
Choose your colours •Quilted CottonRRP £77.98£65.00Bundle & Save -
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25% Off
The 3 Stage Sleep System
Love to Dream™ makes safer sleep simple with our effortless designs, crafted for ultimate convenience.
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Stage 1Newborn Swaddle
0-3 months
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Stage 2Transition Swaddle
3-6 months
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Stage 3Toddler Sleep Suits and Bags
6+ months
From those in the know...
Read Reviews-
“Great follow-on bag!This bag has been a DREAM. Our little one has slept through the night since using the newborn LTD and now they’re rolling, I was really worried about moving to no arms. This has made the transition seamless - they love it. It’s a lovely soft material and really snug. Would always recommend these."
Catherine B, CoventrySwaddle Up™ Transition Bag 2.5 TOG Cotton Olive Bees -
Great sleep suit! Couldn’t be happier with it! Foot covering a very clever idea, previous sleep suit had separate boots which never stayed on! Only one regret is that we didn’t find this sleep suit earlier!
Tatjana L, PlymouthSleep Suit Long Sleeve 2.5 TOG Cotton Green Moonlight -
“Perfect. What an amazing sleeping bag. It certainly made a difference in ensuring my baby slept well and made me feel confident they were warm but not too hot Fabulous transition from full blanket swaddle to safe sleeping My order came very quickly and it has certainly been a game changer”
Fiona D, ArmadaleSwaddle Up™ 1.0 TOG Cotton Grey -
“Loving it. This is a great product. And i can easily say it changed our lives. Simple but with lots of options. Really calms down the baby. We carry it everywhere. Highly recommend."
Idil I, LutonSleep Machine
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