Stage 1: Newborn & Swaddling

The first step to achieving deeper sleep and a more regular routine starts with our award-winning Swaddle Up. Trusted by millions worldwide, our Swaddle Up helps your baby sleep peacefully—so everyone can sleep like a baby.

More about Swaddle Up™ Swaddle Up™ FAQs
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Showing 1 - 59 of 59 results
Swaddle Up™ 3.5 TOG Cotton Olive Moonlight
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3.5 TOG | <16˚C
Swaddle Up™
Olive Moonlight Quilted Cotton
£37.99
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New
Swaddle Up™ Starter Pack 1.0 TOG Cotton Sand Cloud Bunnies
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™ Starter Pack
Sand Cloud Bunnies Cotton
£74.99
New
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Swaddle Up™ 2.5 TOG Cotton Dusty Pink Little Dreamer
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Size: Size guide
2.5 TOG | 16-20˚C
Swaddle Up™
Dusty Pink Little Dreamer Quilted Cotton
£34.99
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Swaddle Up™ 1.0 TOG Cotton White Dreamer
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Swaddle Up™ 1.0 TOG Cotton White Dreamer
1.0 TOG | 20-24˚C
Swaddle Up™
White Dreamer Cotton
£27.99
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
White Dreamer Cotton
£27.99
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Swaddle Up™ Hip Harness 1.0 TOG Cotton White Dreamer
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Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™ Hip Harness
White Dreamer Cotton
£27.99
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Save £13.97
Swaddle Up™ Starter Bundle 1.0 | 1.5 TOG | Dusty Pink | Grey | White Mini Cloud
Swaddle Up™ Starter Bundle 1.0 | 1.5 TOG | Dusty Pink | Grey | White Mini Cloud
1.0 TOG | 20-24˚C 1.5 TOG | 18-22˚C
Swaddle Up Starter Bundle
Grey Cotton
RRP £88.97
£75.00
View product details
Size: Size guide
1.0 TOG | 20-24˚C 1.5 TOG | 18-22˚C
Swaddle Up Starter Bundle
Grey Cotton
RRP £88.97
£75.00
Save £13.97
Save £13.97
Swaddle Up™ Starter Bundle 1.0 | 1.5 TOG | Dusty Blue | Grey | White Mini Cloud
Swaddle Up™ Starter Bundle 1.0 | 1.5 TOG | Dusty Blue | Grey | White Mini Cloud
1.0 TOG | 20-24˚C 1.5 TOG | 18-22˚C
Swaddle Up Starter Bundle
Grey Cotton
RRP £88.97
£75.00
View product details
Size: Size guide
1.0 TOG | 20-24˚C 1.5 TOG | 18-22˚C
Swaddle Up Starter Bundle
Grey Cotton
RRP £88.97
£75.00
Save £13.97
Save £13.97
Swaddle Up™ Starter Bundle 1.0 | 1.5 TOG | Deep Olive | Grey | Light Olive Mini Cloud
Swaddle Up™ Starter Bundle 1.0 | 1.5 TOG | Deep Olive | Grey | Light Olive Mini Cloud
1.0 TOG | 20-24˚C 1.5 TOG | 18-22˚C
Swaddle Up Starter Bundle
Grey Cotton
RRP £88.97
£75.00
View product details
Size: Size guide
1.0 TOG | 20-24˚C 1.5 TOG | 18-22˚C
Swaddle Up Starter Bundle
Grey Cotton
RRP £88.97
£75.00
Save £13.97
Save £13.97
Swaddle Up Starter Bundle 1.0 | 1.5 TOG | Dusty Blue | Denim | White Mini Cloud
Swaddle Up Starter Bundle 1.0 | 1.5 TOG | Dusty Blue | Denim | White Mini Cloud
1.0 TOG | 20-24˚C 1.5 TOG | 18-22˚C
Swaddle Up™ Starter Bundle
Blue North Star Cotton Fleece
RRP £88.97
£75.00
View product details
Size: Size guide
1.0 TOG | 20-24˚C 1.5 TOG | 18-22˚C
Swaddle Up™ Starter Bundle
Blue North Star Cotton Fleece
RRP £88.97
£75.00
Save £13.97
Save £15.97
Swaddle Up Starter Bundle 1.0 |2.5|3.5TOG | White Moonlight | Olive Dreamer | Deep Olive
Swaddle Up Starter Bundle 1.0 |2.5|3.5TOG | White Moonlight | Olive Dreamer | Deep Olive
1.0 TOG | 20-24˚C 2.5 TOG | 16-20˚C 3.5 TOG | <16˚C
Swaddle Up Starter Bundle
Olive Cotton
RRP £100.97
£85.00
View product details
Size: Size guide
1.0 TOG | 20-24˚C 2.5 TOG | 16-20˚C 3.5 TOG | <16˚C
Swaddle Up Starter Bundle
Olive Cotton
RRP £100.97
£85.00
Save £15.97
Save £17.97
Swaddle Up™ Starter Bundle 2.5 | 3.5 TOG | White Moonlight | Olive Dreamer | White Dreamer
Swaddle Up™ Starter Bundle 2.5 | 3.5 TOG | White Moonlight | Olive Dreamer | White Dreamer
2.5 TOG | 16-20˚C 3.5 TOG | <16˚C
Swaddle Up Starter Bundle
Olive Cotton
RRP £107.97
£90.00
View product details
Size: Size guide
2.5 TOG | 16-20˚C 3.5 TOG | <16˚C
Swaddle Up Starter Bundle
Olive Cotton
RRP £107.97
£90.00
Save £17.97
Save £15.97
Swaddle Up Starter Bundle 1.0 | 1.5 TOG | White Cloud Bunnies | Dusty Pink | Pink Moon
Swaddle Up Starter Bundle 1.0 | 1.5 TOG | White Cloud Bunnies | Dusty Pink | Pink Moon
1.0 TOG | 20-24˚C 1.5 TOG | 18-22˚C
Swaddle Up Starter Bundle
Pink Cloud Bunnies Cotton
RRP £90.97
£75.00
View product details
Size: Size guide
1.0 TOG | 20-24˚C 1.5 TOG | 18-22˚C
Swaddle Up Starter Bundle
Pink Cloud Bunnies Cotton
RRP £90.97
£75.00
Save £15.97
Save £15.97
Swaddle Up Starter Bundle 1.0 | 1.5 TOG | White Cloud Bunnies | Sand Dollar | Olive Mini Cloud
Swaddle Up Starter Bundle 1.0 | 1.5 TOG | White Cloud Bunnies | Sand Dollar | Olive Mini Cloud
1.0 TOG | 20-24˚C 1.5 TOG | 18-22˚C
Swaddle Up Starter Bundle
Olive Cloud Bunnies Cotton
RRP £90.97
£75.00
View product details
Size: Size guide
1.0 TOG | 20-24˚C 1.5 TOG | 18-22˚C
Swaddle Up Starter Bundle
Olive Cloud Bunnies Cotton
RRP £90.97
£75.00
Save £15.97
Save £17.36
Swaddle Up™ Starter Gift Set - Pink
Swaddle Up™ Starter Gift Set - Pink
1.0 TOG | 20-24˚C
Swaddle Up™ Starter Gift Set Bundle
Dusty Pink Cotton
RRP £96.36
£79.00
View product details
Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™ Starter Gift Set Bundle
Dusty Pink Cotton
RRP £96.36
£79.00
Save £17.36
Save £17.36
Swaddle Up™ Starter Gift Set - Blue
Swaddle Up™ Starter Gift Set - Blue
1.0 TOG | 20-24˚C
Swaddle Up™ Starter Gift Set Bundle
Dusty Blue Cotton
RRP £96.36
£79.00
View product details
Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™ Starter Gift Set Bundle
Dusty Blue Cotton
RRP £96.36
£79.00
Save £17.36
Save £17.36
Swaddle Up™ Starter Gift Set - Olive
Swaddle Up™ Starter Gift Set - Olive
1.0 TOG | 20-24˚C
Swaddle Up™ Starter Gift Set Bundle
Olive Cotton
RRP £96.36
£79.00
View product details
Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™ Starter Gift Set Bundle
Olive Cotton
RRP £96.36
£79.00
Save £17.36
New
Swaddle Up™ 0.2 TOG Viscose from Bamboo Light Pink Little Dreamer
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Size: Size guide
0.2 TOG | 24-27˚C
Swaddle Up™
Light Pink Little Dreamer Viscose from Bamboo Jersey
£27.99
New
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New
Swaddle Up™ 0.2 TOG Viscose from Bamboo Light Blue Little Dreamer
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Size: Size guide
0.2 TOG | 24-27˚C
Swaddle Up™
Light Blue Little Dreamer Viscose from Bamboo Jersey
£27.99
New
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Swaddle Up™ & Romper Pack 1.0 TOG Cotton Grey
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Swaddle Up™ & Romper Pack 1.0 TOG Cotton Grey
1.0 TOG | 20-24˚C
Swaddle Up™ & Romper Pack
Grey Cotton
£34.99
View product details
Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™ & Romper Pack
Grey Cotton
£34.99
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Swaddle Up™ Hip Harness 2.5 TOG Cotton White Happy Hats
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Size: Size guide
2.5 TOG | 16-20˚C
Swaddle Up™ Hip Harness
White Happy Hats Quilted Cotton
£37.99
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Clearance
Swaddle Up™ 1.0 TOG Viscose from Bamboo Grey Dot
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Swaddle Up™ 1.0 TOG Viscose from Bamboo Grey Dot
1.0 TOG | 20-24˚C
Swaddle Up™
Grey Dot Viscose from Bamboo Jersey
RRP £29.99
£20.99
View product details
Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
Grey Dot Viscose from Bamboo Jersey
RRP £29.99
£20.99
Clearance
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Clearance
Swaddle Up™ 0.2 TOG Cotton White Space
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Swaddle Up™ 0.2 TOG Cotton White Space
0.2 TOG | 24-27˚C
Swaddle Up™
White Space Cotton
RRP £27.99
£23.79
View product details
Size: Size guide
0.2 TOG | 24-27˚C
Swaddle Up™
White Space Cotton
RRP £27.99
£23.79
Clearance
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Clearance
Swaddle Up™ 1.0 TOG Cotton White Dragon
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Swaddle Up™ 1.0 TOG Cotton White Dragon
1.0 TOG | 20-24˚C
Swaddle Up™
White Dragon Cotton
RRP £29.99
£20.99
View product details
Size: Size guide
1.0 TOG | 20-24˚C
Swaddle Up™
White Dragon Cotton
RRP £29.99
£20.99
Clearance
Quick add
Showing 1 - 59 of 59 results

Swaddle Up™ FAQs

Why Swaddle Up™?
Medical research suggests that swaddling is beneficial in helping newborns to sleep better. Swaddling a baby may calm their 'startle reflex' which wakes them up & disturbs their sleep. Our patented, award-winning Swaddle Up™ helps baby to settle quickly & establish a peaceful sleep routine. Importantly, it completely removes the need for loose blankets in the cot/crib, making it a safer option for babies.Unlike traditional swaddles that keep a baby's arms by their side or across their chest, the unique Arms Up design of our Swaddle Up™ has patented wings that allow a baby to sleep in their natural Arms Up position. This means your baby can easily touch their face & suck on their hands & fingers for true self-soothing.
What is self-soothing?
A natural way babies settle themselves to sleep is by sucking on their hands or gently rubbing their cheeks. This is called self-soothing. This hand sucking can also help develop mouth muscles which aid in feeding, speech development & their natural rooting reflex. Swaddle Up™ has been designed to allow babies to safely suck on their hands for self-soothing.SELF-SOOTHING = MORE SLEEP
Why Arms Up?
Swaddle Up™ is specifically designed to let your baby sleep in a natural Arms Up position. This allows them to bring their hands to mouth for self-soothing during sleep time, resulting in more sleep for everyone.
What is a TOG?
We believe the simplest way to make sure your baby is suitably dressed is to dress for room temperature. At Love to Dream we use the industry-recognised measurement system, called TOG. TOG stands for Thermal Overall Grade and helps simplify the process of choosing the right garment/s for your baby. To best dress for different room temperatures and ensure you select the right Love to Dream product follow these two simple steps: 1. Prior to selecting a Love to Dream product we would recommend having a good understanding of the temperature of your baby’s room. 2. Always look for the ideal room temperature guidance on our products and website to help your selection.
What size Swaddle Up™ should I buy?
For best fit result please select your Swaddle Up™ sizing according to your child's weight not their age.The Swaddle Up™ range is available in four sizes: Newborn (Suitable for 5-8.5lbs), Small (Suitable for 8-13lbs), Medium (Suitable for 13-19lbs) & Large (Suitable for 19-25lbs).
How many Swaddle Up™ swaddles do I need?
We recommend that you purchase at least two Swaddle Up™ swaddles in the appropriate size. If you own two, then one can be in the wash while your baby is wearing the other one. It might even be helpful to consider having a third on hand to use in case of emergencies
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Our global award-winning Swaddle Up™ for swaddling newborns

Love to Dream™ Swaddle Up, the award-winning baby swaddle that keeps your little one’s arms in a more natural upward position, with a hip-healthy design and helps prevent night-time waking from your baby’s natural startle reflex. The unique ARMS UP design of SWADDLE UP™ replicates your baby's behaviour in the womb, allowing the natural ARMS UP position & allows them to place their hands to the mouth for true SELF-SOOTHING. Made from soft, cozy cotton, our baby swaddle is available in different temperature ratings that ensure comfort for your baby all year round. Stage 1 is recommended for ages 0-3 months, however age is only a guidance. Product suitability will depend on a baby's physiology and development. The care-giver must determine what is suitable.