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Begin your journey to better, longer-lasting sleep with our Love to Dream™ award-winning baby swaddles & sleepwear.

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15% Off
Swaddle Up™ 2.5 TOG Cotton Rose Pebbles Swaddle Up™ 2.5 TOG Cotton Rose Pebbles
Swaddle Up™ 2.5 TOG Cotton Rose Pebbles
2.5 TOG | 16-20˚C
Swaddle Up™
Rose Pebbles Quilted Cotton
RRP £34.99
£29.74
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2.5 TOG | 16-20˚C
Swaddle Up™
Rose Pebbles Quilted Cotton
RRP £34.99
£29.74
Black Friday Sale
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Swaddle Up™ 2.5 TOG Cotton Olive Bees Swaddle Up™ 2.5 TOG Cotton Olive Bees
Swaddle Up™ 2.5 TOG Cotton Olive Bees
2.5 TOG | 16-20˚C
Swaddle Up™
Olive Bees Quilted Cotton
RRP £34.99
£26.24
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2.5 TOG | 16-20˚C
Swaddle Up™
Olive Bees Quilted Cotton
RRP £34.99
£26.24
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Swaddle Up™ 1.5 TOG Cotton Oatmeal Twigs Swaddle Up™ 1.5 TOG Cotton Oatmeal Twigs
Swaddle Up™ 1.5 TOG Cotton Oatmeal Twigs
1.5 TOG | 18-22˚C
Swaddle Up™
Oatmeal Twigs Cotton Fleece
RRP £32.99
£29.69
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1.5 TOG | 18-22˚C
Swaddle Up™
Oatmeal Twigs Cotton Fleece
RRP £32.99
£29.69
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Swaddle Up™ 2.5 TOG Cotton Storm Blue Pebbles Swaddle Up™ 2.5 TOG Cotton Storm Blue Pebbles
Swaddle Up™ 2.5 TOG Cotton Storm Blue Pebbles
2.5 TOG | 16-20˚C
Swaddle Up™
Storm Blue Pebbles Quilted Cotton
RRP £34.99
£29.74
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2.5 TOG | 16-20˚C
Swaddle Up™
Storm Blue Pebbles Quilted Cotton
RRP £34.99
£29.74
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Swaddle Up Starter Bundle 1.0 | 1.5 TOG | White Cloud Bunnies | Sand Dollar | Olive Mini Cloud Swaddle Up Starter Bundle 1.0 | 1.5 TOG | White Cloud Bunnies | Sand Dollar | Olive Mini Cloud
Swaddle Up Starter Bundle 1.0 | 1.5 TOG | White Cloud Bunnies | Sand Dollar | Olive Mini Cloud
1.0 TOG | 20-24˚C 1.5 TOG | 18-22˚C
Swaddle Up Starter Bundle
Olive Cloud Bunnies Cotton
RRP £90.97
£72.72
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1.0 TOG | 20-24˚C 1.5 TOG | 18-22˚C
Swaddle Up Starter Bundle
Olive Cloud Bunnies Cotton
RRP £90.97
£72.72
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20% Off
Sleep Machine Sleep Machine
Sleep Machine
Sleep Machine
White
RRP £45.00
£36.00
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Sleep Machine
White
RRP £45.00
£36.00
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Swaddle Up™ 3.5 TOG Cotton Oatmeal Moon Quilting Swaddle Up™ 3.5 TOG Cotton Oatmeal Moon Quilting
Swaddle Up™ 3.5 TOG Cotton Oatmeal Moon Quilting
3.5 TOG | <16˚C
Swaddle Up™
Oatmeal Moon Quilting Quilted Cotton
RRP £37.99
£30.39
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3.5 TOG | <16˚C
Swaddle Up™
Oatmeal Moon Quilting Quilted Cotton
RRP £37.99
£30.39
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Swaddle Up™ 1.0 TOG Cotton Cream Bows Swaddle Up™ 1.0 TOG Cotton Cream Bows
Swaddle Up™ 1.0 TOG Cotton Cream Bows
1.0 TOG | 20-24˚C
Swaddle Up™
Cream Bows Cotton
RRP £29.99
£26.99
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1.0 TOG | 20-24˚C
Swaddle Up™
Cream Bows Cotton
RRP £29.99
£26.99
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Swaddle Up™ 3.5 TOG Cotton Forest Star Quilting Swaddle Up™ 3.5 TOG Cotton Forest Star Quilting
Swaddle Up™ 3.5 TOG Cotton Forest Star Quilting
3.5 TOG | <16˚C
Swaddle Up™
Forest Star Quilting Quilted Cotton
RRP £37.99
£30.39
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3.5 TOG | <16˚C
Swaddle Up™
Forest Star Quilting Quilted Cotton
RRP £37.99
£30.39
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Swaddle Up™ 1.0 TOG Cotton Cream Dino Snore Swaddle Up™ 1.0 TOG Cotton Cream Dino Snore
Swaddle Up™ 1.0 TOG Cotton Cream Dino Snore
1.0 TOG | 20-24˚C
Swaddle Up™
Cream Dino Snore Cotton
RRP £29.99
£26.99
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1.0 TOG | 20-24˚C
Swaddle Up™
Cream Dino Snore Cotton
RRP £29.99
£26.99
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Not sure where to start?

Find out what temperature rating is perfect for your newborn.
Find the right TOG
10% Off
Swaddle Up™ 1.0 TOG Cotton Maroon Swaddle Up™ 1.0 TOG Cotton Maroon
Swaddle Up™ 1.0 TOG Cotton Maroon
1.0 TOG | 20-24˚C
Swaddle Up™
Maroon Cotton
RRP £27.99
£25.19
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1.0 TOG | 20-24˚C
Swaddle Up™
Maroon Cotton
RRP £27.99
£25.19
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Swaddle UP Starter Bundle | 2.5 | 1.0 | 1.5 TOG | Olive Bees | Olive Moon | Oat Twigs Swaddle UP Starter Bundle | 2.5 | 1.0 | 1.5 TOG | Olive Bees | Olive Moon | Oat Twigs
Swaddle UP Starter Bundle | 2.5 | 1.0 | 1.5 TOG | Olive Bees | Olive Moon | Oat Twigs
1.0 TOG | 20-24˚C 1.5 TOG | 18-22˚C 2.5 TOG | 16-20˚C
Swaddle Up™ Starter Bundle
Olive & Oatmeal Cotton, Quilted Cotton & Cotton Fleece
RRP £95.97
£81.12
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1.0 TOG | 20-24˚C 1.5 TOG | 18-22˚C 2.5 TOG | 16-20˚C
Swaddle Up™ Starter Bundle
Olive & Oatmeal Cotton, Quilted Cotton & Cotton Fleece
RRP £95.97
£81.12
Black Friday Sale
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Not sure where to start?

Find out what temperature rating is perfect for your newborn.
Find the right TOG

Not sure where to start?

Find out what temperature rating is perfect for your newborn.
Find the right TOG
25% Off
Swaddle Up™ 1.5 TOG Cotton Light Olive Mini Cloud Swaddle Up™ 1.5 TOG Cotton Light Olive Mini Cloud
Swaddle Up™ 1.5 TOG Cotton Light Olive Mini Cloud
1.5 TOG | 18-22˚C
Swaddle Up™
Light Olive Mini Cloud Cotton Fleece
RRP £32.99
£24.74
Black Friday Sale
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1.5 TOG | 18-22˚C
Swaddle Up™
Light Olive Mini Cloud Cotton Fleece
RRP £32.99
£24.74
Black Friday Sale
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Swaddle Up™ 2.5 TOG Cotton White Dreamer Swaddle Up™ 2.5 TOG Cotton White Dreamer
Swaddle Up™ 2.5 TOG Cotton White Dreamer
2.5 TOG | 16-20˚C
Swaddle Up™
White Dreamer Quilted Cotton
RRP £34.99
£26.24
Black Friday Sale
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2.5 TOG | 16-20˚C
Swaddle Up™
White Dreamer Quilted Cotton
RRP £34.99
£26.24
Black Friday Sale
25% Off
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10% Off
Swaddle Up™ 1.0 TOG Cotton Powder Pink Twinkle Swaddle Up™ 1.0 TOG Cotton Powder Pink Twinkle
Swaddle Up™ 1.0 TOG Cotton Powder Pink Twinkle
1.0 TOG | 20-24˚C
Swaddle Up™
Powder Pink Twinkle Cotton
RRP £27.99
£25.19
Black Friday Sale
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1.0 TOG | 20-24˚C
Swaddle Up™
Powder Pink Twinkle Cotton
RRP £27.99
£25.19
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Swaddle Up™ 2.5 TOG Cotton White Rainbow Swaddle Up™ 2.5 TOG Cotton White Rainbow
Swaddle Up™ 2.5 TOG Cotton White Rainbow
2.5 TOG | 16-20˚C
Swaddle Up™
White Rainbow Quilted Cotton
RRP £37.99
£28.49
Black Friday Sale
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2.5 TOG | 16-20˚C
Swaddle Up™
White Rainbow Quilted Cotton
RRP £37.99
£28.49
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Patented.
Arms Up to enable self-soothing with hands.
Patented.
Arms Up to enable self-soothing with hands.
Patented.
Arms Up to enable self-soothing with hands.
Sale
Sleep Suit Bundle | 2.5 | 3.5 TOG | Olive Bees | Oatmeal Bees | Forest Star Quilting Sleep Suit Bundle | 2.5 | 3.5 TOG | Olive Bees | Oatmeal Bees | Forest Star Quilting
Sleep Suit Bundle | 2.5 | 3.5 TOG | Olive Bees | Oatmeal Bees | Forest Star Quilting
2.5 TOG | 16-20˚C 3.5 TOG | <16˚C
Sleep Suit Bundle
Olive, Oatmeal & Forest Quilted Cotton
RRP £130.97
£109.07
Black Friday Sale
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2.5 TOG | 16-20˚C 3.5 TOG | <16˚C
Sleep Suit Bundle
Olive, Oatmeal & Forest Quilted Cotton
RRP £130.97
£109.07
Black Friday Sale
Sale
25% Off
Swaddle Up™ 1.5 TOG Cotton White Mini Cloud Swaddle Up™ 1.5 TOG Cotton White Mini Cloud
Swaddle Up™ 1.5 TOG Cotton White Mini Cloud
1.5 TOG | 18-22˚C
Swaddle Up™
White Mini Cloud Cotton Fleece
RRP £32.99
£24.74
Black Friday Sale
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1.5 TOG | 18-22˚C
Swaddle Up™
White Mini Cloud Cotton Fleece
RRP £32.99
£24.74
Black Friday Sale
25% Off
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10% Off
Swaddle Up™ 1.0 TOG Cotton White Cloud Bunnies Swaddle Up™ 1.0 TOG Cotton White Cloud Bunnies
Swaddle Up™ 1.0 TOG Cotton White Cloud Bunnies
1.0 TOG | 20-24˚C
Swaddle Up™
White Cloud Bunnies Cotton
RRP £29.99
£26.99
Black Friday Sale
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1.0 TOG | 20-24˚C
Swaddle Up™
White Cloud Bunnies Cotton
RRP £29.99
£26.99
Black Friday Sale
10% Off
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10% Off
Swaddle Up™ 1.0 TOG Cotton Dusty Pink Swaddle Up™ 1.0 TOG Cotton Dusty Pink
Swaddle Up™ 1.0 TOG Cotton Dusty Pink
1.0 TOG | 20-24˚C
Swaddle Up™
Dusty Pink Cotton
RRP £27.99
£25.19
Black Friday Sale
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1.0 TOG | 20-24˚C
Swaddle Up™
Dusty Pink Cotton
RRP £27.99
£25.19
Black Friday Sale
10% Off
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10% Off
Swaddle Up™ 1.0 TOG Cotton Olive Moon Swaddle Up™ 1.0 TOG Cotton Olive Moon
Swaddle Up™ 1.0 TOG Cotton Olive Moon
1.0 TOG | 20-24˚C
Swaddle Up™
Olive Moon Cotton
RRP £27.99
£25.19
Black Friday Sale
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1.0 TOG | 20-24˚C
Swaddle Up™
Olive Moon Cotton
RRP £27.99
£25.19
Black Friday Sale
10% Off
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25% Off
Swaddle Up™ 1.0 TOG Cotton Grey Swaddle Up™ 1.0 TOG Cotton Grey
Swaddle Up™ 1.0 TOG Cotton Grey
1.0 TOG | 20-24˚C
Swaddle Up™
Grey Cotton
RRP £27.99
£20.99
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1.0 TOG | 20-24˚C
Swaddle Up™
Grey Cotton
RRP £27.99
£20.99
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Around
every 30 seconds, a new family discovers the magic of Love to Dream™
Around
every 30 seconds, a new family discovers the magic of Love to Dream™
Around
every 30 seconds, a new family discovers the magic of Love to Dream™
25% Off
Swaddle Up™ 1.5 TOG Cotton Dusty Pink Moon and Back Swaddle Up™ 1.5 TOG Cotton Dusty Pink Moon and Back
Swaddle Up™ 1.5 TOG Cotton Dusty Pink Moon and Back
1.5 TOG | 18-22˚C
Swaddle Up™
Dusty Pink Moon and Back Cotton Fleece
RRP £32.99
£24.74
Black Friday Sale
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1.5 TOG | 18-22˚C
Swaddle Up™
Dusty Pink Moon and Back Cotton Fleece
RRP £32.99
£24.74
Black Friday Sale
25% Off
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Sleep Suit Bundle | 2.5 | 3.5 TOG | Olive Bees | Forest Star Quilting | Blush Heart Quilting Sleep Suit Bundle | 2.5 | 3.5 TOG | Olive Bees | Forest Star Quilting | Blush Heart Quilting
Sleep Suit Bundle | 2.5 | 3.5 TOG | Olive Bees | Forest Star Quilting | Blush Heart Quilting
2.5 TOG | 16-20˚C 3.5 TOG | <16˚C
Sleep Suit Bundle
Olive, Forest & Blush Quilted Cotton
RRP £132.97
£108.52
Black Friday Sale
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2.5 TOG | 16-20˚C 3.5 TOG | <16˚C
Sleep Suit Bundle
Olive, Forest & Blush Quilted Cotton
RRP £132.97
£108.52
Black Friday Sale
Sale
10% Off
Swaddle Up™ 1.0 TOG Cotton Tan Houndstooth Swaddle Up™ 1.0 TOG Cotton Tan Houndstooth
Swaddle Up™ 1.0 TOG Cotton Tan Houndstooth
1.0 TOG | 20-24˚C
Swaddle Up™
Tan Houndstooth Cotton
RRP £27.99
£25.19
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1.0 TOG | 20-24˚C
Swaddle Up™
Tan Houndstooth Cotton
RRP £27.99
£25.19
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Swaddle Up™ 1.0 TOG Cotton Sand Dollar Swaddle Up™ 1.0 TOG Cotton Sand Dollar
Swaddle Up™ 1.0 TOG Cotton Sand Dollar
1.0 TOG | 20-24˚C
Swaddle Up™
Sand Dollar Cotton
RRP £27.99
£20.99
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1.0 TOG | 20-24˚C
Swaddle Up™
Sand Dollar Cotton
RRP £27.99
£20.99
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10% Off
Swaddle Up™ 1.0 TOG Cotton Powder Blue Twinkle Swaddle Up™ 1.0 TOG Cotton Powder Blue Twinkle
Swaddle Up™ 1.0 TOG Cotton Powder Blue Twinkle
1.0 TOG | 20-24˚C
Swaddle Up™
Powder Blue Twinkle Cotton
RRP £27.99
£25.19
Black Friday Sale
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1.0 TOG | 20-24˚C
Swaddle Up™
Powder Blue Twinkle Cotton
RRP £27.99
£25.19
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Swaddle Up™ 2.5 TOG Organic Cotton/Merino Wool Charcoal Lamb's Best Friend Swaddle Up™ 2.5 TOG Organic Cotton/Merino Wool Charcoal Lamb's Best Friend
2.5 TOG | 16-20˚C
Swaddle Up™
Charcoal Lamb's Best Friend Quilted Organic Cotton/Filling 30% Merino Wool
RRP £44.99
£33.74
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Swaddle Up Starter Bundle 1.0 TOG | Dusty Pink | Grey | Sand Dollar Swaddle Up Starter Bundle 1.0 TOG | Dusty Pink | Grey | Sand Dollar
Swaddle Up Starter Bundle 1.0 TOG | Dusty Pink | Grey | Sand Dollar
1.0 TOG | 20-24˚C
Swaddle Up Starter Bundle
Dusty Pink & Grey & Sand Dollar Cotton
RRP £83.97
£67.17
Black Friday Sale
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1.0 TOG | 20-24˚C
Swaddle Up Starter Bundle
Dusty Pink & Grey & Sand Dollar Cotton
RRP £83.97
£67.17
Black Friday Sale
Sale
10% Off
Swaddle Up™ 1.0 TOG Cotton Navy Swaddle Up™ 1.0 TOG Cotton Navy
Swaddle Up™ 1.0 TOG Cotton Navy
1.0 TOG | 20-24˚C
Swaddle Up™
Navy Cotton
RRP £27.99
£25.19
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1.0 TOG | 20-24˚C
Swaddle Up™
Navy Cotton
RRP £27.99
£25.19
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Swaddle Up™ 1.5 TOG Cotton Charcoal Moon and Back Swaddle Up™ 1.5 TOG Cotton Charcoal Moon and Back
Swaddle Up™ 1.5 TOG Cotton Charcoal Moon and Back
1.5 TOG | 18-22˚C
Swaddle Up™
Charcoal Moon and Back Cotton Fleece
RRP £32.99
£24.74
Black Friday Sale
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1.5 TOG | 18-22˚C
Swaddle Up™
Charcoal Moon and Back Cotton Fleece
RRP £32.99
£24.74
Black Friday Sale
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Swaddle Up™ 1.0 TOG Cotton Oatmeal Swaddle Up™ 1.0 TOG Cotton Oatmeal
Swaddle Up™ 1.0 TOG Cotton Oatmeal
1.0 TOG | 20-24˚C
Swaddle Up™
Oatmeal Cotton
RRP £27.99
£25.19
Black Friday Sale
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1.0 TOG | 20-24˚C
Swaddle Up™
Oatmeal Cotton
RRP £27.99
£25.19
Black Friday Sale
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Swaddle Up™ 1.0 TOG Cotton Dusty Blue Swaddle Up™ 1.0 TOG Cotton Dusty Blue
Swaddle Up™ 1.0 TOG Cotton Dusty Blue
1.0 TOG | 20-24˚C
Swaddle Up™
Dusty Blue Cotton
RRP £27.99
£20.99
Black Friday Sale
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1.0 TOG | 20-24˚C
Swaddle Up™
Dusty Blue Cotton
RRP £27.99
£20.99
Black Friday Sale
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Swaddle Up™ 0.2 TOG Cotton White Zoo Time Swaddle Up™ 0.2 TOG Cotton White Zoo Time
Swaddle Up™ 0.2 TOG Cotton White Zoo Time
0.2 TOG | 24-27˚C
Swaddle Up™
White Zoo Time Cotton
RRP £27.99
£20.99
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0.2 TOG | 24-27˚C
Swaddle Up™
White Zoo Time Cotton
RRP £27.99
£20.99
Black Friday Sale
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“Simply the best thing I ever bought.”

Sarah & Mark

“Simply the best thing I ever bought.”

Sarah & Mark

“Simply the best thing I ever bought.”

Sarah & Mark
10% Off
Swaddle Up™ 1.0 TOG Cotton Deep Olive Swaddle Up™ 1.0 TOG Cotton Deep Olive
Swaddle Up™ 1.0 TOG Cotton Deep Olive
1.0 TOG | 20-24˚C
Swaddle Up™
Deep Olive Cotton
RRP £27.99
£25.19
Black Friday Sale
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1.0 TOG | 20-24˚C
Swaddle Up™
Deep Olive Cotton
RRP £27.99
£25.19
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Swaddle Up Starter Bundle | 0.2 TOG | White You Are My | Olive | Soft Blue Swaddle Up Starter Bundle | 0.2 TOG | White You Are My | Olive | Soft Blue
Swaddle Up Starter Bundle | 0.2 TOG | White You Are My | Olive | Soft Blue
0.2 TOG | 24-27˚C
Swaddle Up Starter Bundle
White, Olive & Soft Blue Cotton
RRP £77.97
£65.00
Black Friday Sale
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0.2 TOG | 24-27˚C
Swaddle Up Starter Bundle
White, Olive & Soft Blue Cotton
RRP £77.97
£65.00
Black Friday Sale
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Frequently asked questions

Why Love to Dream™?
Loved by parents worldwide, our award-winning 3-stage sleep system is designed to help families achieve better, longer, safer sleep. Available in over 50 countries.
Is Love to Dream™ safe to use?
Safer sleep is our priority. All our garments are INPAA approved, as well as certified to the relevant safety standards applicable.
What is the 3-stage sleep system?
Our 3-stage safe sleep system™ is designed to support your child's sleep routine from newborn to four years old. Stage 1 Newborn Swaddling = Swaddle Up™​ Recommended from birth.​ Stage 2 Ready To Roll = Transition Bags and Suits​ Recommended for 3-12 months.​ Stage 3 On the Move = Sleep Bags and Suits ​Recommended for 6 months-4 years.
How do I choose the right product for my child?
Finding the perfect product for your child is a simple 4 step process: 1.To select the right sleep garment for your child, identify their developmental stage first. Is your baby still in the newborn swaddling stage? Select one of our Swaddle Up™ products. Has your child shown signs of trying to roll over, then choose one of our Transition Bags/Suits. If your child is already mobile and on the move then our Sleep Bags and Sleep Suits are right for you. 2. Once you’ve determined the right developmental stage, you need to determine the room temperature of the room your child sleeps in. Based on that temperature you can choose the right TOG. 3. Select from a number of fabrics, prints, colours. 4. Choose your child’s size.
What is a TOG?
We believe the simplest way to make sure your baby is suitably dressed is to dress for room temperature. At Love to Dream we use the industry-recognised measurement system, called TOG. TOG stands for Thermal Overall Grade and helps simplify the process of choosing the right garment/s for your baby. To best dress for different room temperatures and ensure you select the right Love to Dream product follow these two simple steps: 1. Prior to selecting a Love to Dream product we would recommend having a good understanding of the temperature of your baby’s room. 2. Always look for the ideal room temperature guidance on our products and website to help your selection.
How should I dress my baby under the Love to Dream™ products.
Overheating has been linked to SIDS so it is very important to ensure your baby does not overheat. Our products have been designed to eliminate multiple layers of wrapping. The table below provides you with guidelines around how to dress your baby based on the room temperature.
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Why Love To Dream™?

From the unique design of the Swaddle Up™ for newborns, to our warm wearable sleep suits & bags that keep toddlers and big kids snug as a bug, Love to Dream™ has something for your little ones in every step. Our products come in a variety of vibrant designs and high-quality fabrics, so you have a wide selection to choose from all year around.