The award-winning Swaddle Up™

Millions of parents worldwide now sleep like a baby!

Shop the Swaddle Up™

The 3 Stage Sleep System

Love to Dream™ makes safer sleep simple with our effortless designs, crafted for ultimate convenience.

  • Award-Winning Designs

  • Millions of Parents worldwide

  • Sleep Like a Baby

  • 27,000 5-Star Reviews

Shop bestsellers

  • 20% Off
    Swaddle Up™ 2.5 TOG Cotton Dusty Pink Little Dreamer
    Quick add
    Swaddle Up™ 2.5 TOG Cotton Dusty Pink Little Dreamer
    2.5 TOG | 16-20˚C
    Swaddle Up™
    Dusty Pink Little Dreamer •Quilted Cotton
    RRP £34.99
    £27.99
    Ends soon
    View product details
    Size: Size guide
    2.5 TOG | 16-20˚C
    Swaddle Up™
    Dusty Pink Little Dreamer •Quilted Cotton
    RRP £34.99
    £27.99
    Ends soon
    20% Off
    Quick add
  • 20% Off
    Swaddle Up™ 1.5 TOG Cotton White North Star
    Quick add
    Swaddle Up™ 1.5 TOG Cotton White North Star
    1.5 TOG | 18-22˚C
    Swaddle Up™
    White North Star •Cotton Fleece
    RRP £32.99
    £26.39
    Ends soon
    View product details
    Size: Size guide
    1.5 TOG | 18-22˚C
    Swaddle Up™
    White North Star •Cotton Fleece
    RRP £32.99
    £26.39
    Ends soon
    20% Off
    Quick add
  • 20% Off
    Swaddle Up™ 2.5 TOG Cotton Denim Little Dreamer
    Quick add
    Swaddle Up™ 2.5 TOG Cotton Denim Little Dreamer
    2.5 TOG | 16-20˚C
    Swaddle Up™
    Denim Little Dreamer •Quilted Cotton
    RRP £34.99
    £27.99
    Ends soon
    View product details
    Size: Size guide
    2.5 TOG | 16-20˚C
    Swaddle Up™
    Denim Little Dreamer •Quilted Cotton
    RRP £34.99
    £27.99
    Ends soon
    20% Off
    Quick add
  • Clearance Sale
    Swaddle Up™ 2.5 TOG Cotton Olive Dreamer
    Quick add
    Swaddle Up™ 2.5 TOG Cotton Olive Dreamer
    2.5 TOG | 16-20˚C
    Swaddle Up™
    Olive Dreamer •Quilted Cotton
    RRP £34.99
    £23.20
    Ends soon
    View product details
    Size: Size guide
    2.5 TOG | 16-20˚C
    Swaddle Up™
    Olive Dreamer •Quilted Cotton
    RRP £34.99
    £23.20
    Ends soon
    Clearance Sale
    Quick add

Game changer

"My little one didn't like a few different swaddles that I tried, but these have just been magical. We are all so thankful for the extra sleep!" - Rosa
Stage 1

Newborn & Swaddling

The first step to achieving deeper sleep and a more regular routine is our range of newborn baby & early development swaddling.

Shop Now

From those in the know...

Read reviews
  • “The savior of our long sleeps with its flexible texture!!! We love it!”
    Rebecca L.
  • “Baby definitely sleeps longer in the Swaddle Up and more peacefully."
    Carol P.
  • “These are our daughter’s favourite and only swaddles she likes by far! We tried 5 different types and after the first week these ones were the winner, she loves having her arms by her face and is now ready for the next size!"
    Susan O.
  • "We weren’t sure about this purchase at first but after struggling with our child breaking our of us swaddling him we went for it and we’re so glad we did! Really helped calm our little dude down and everyone is sleeping better as a result!"
    Diana B.
  • “Safest way to swaddle and such a time saver in the evenings. Love knowing my baby feels secure and comfortable but is also safe and free from any loose materials."
    April T.

Shop Swaddles by TOG

0.2 TOG
1.0 TOG
2.5 TOG
3.5 TOG
All Products